

I’m Patrick, a senior designer delivering strategic brand identities with clarity and cultural impact.
BACKGROUND:
Peruvian-Irish designer based in Dublin with over 8 years of experience across brand identity, digital design, print collateral, advertising campaigns, and UI/UX. I’ve worked with studios including Catapult Events, Hen’s Teeth Studio, McCann Dublin, and Third Mind, where I developed a strong understanding of studio dynamics and creative cross-functional collaboration. My work is multidisciplinary and ever-evolving, spanning brand identity & strategy, digital design, print, web, and art direction, driven by curiosity and a deep passion for visual storytelling. I bring versatility, cultural understanding, dedication, and positivity to every project, whether in a studio or freelance capacity.
Developing clear, considered brand foundations that align business goals with audience insight and cultural relevance. My approach combines research, workshops, and strategic thinking to shape meaningful brand direction and ensure consistency across every touchpoint.
Crafting distinctive visual identities that balance clarity, character, and long-term consistency. From logos to full identity systems, I create design solutions that strengthen brand recognition while reflecting each brand’s unique voice and cultural positioning.
Designing impactful visual and print materials that communicate ideas with precision and purpose. From editorial layouts to campaign assets, I apply strong typography, layout, and illustration to bring brand stories to life across physical and digital formats.
Creating user-focused digital experiences across websites and social platforms. My work blends strong visual design with intuitive usability, ensuring brands connect clearly with their audiences through engaging, accessible, and visually compelling digital content.
Building cohesive, story-driven campaigns that connect brands with audiences across multiple channels. I develop visual systems, assets, and narratives that enhance brand awareness while delivering clear, culturally relevant messages through integrated creative execution.
Leading creative vision through concept development, storytelling, and execution. I guide projects from initial idea to final delivery, ensuring visual consistency, strong narrative direction, and culturally informed creative outcomes across campaigns, branding, and content.
Senior Graphic Designer | SEP 2023 – JUN 2025
Mid-Weight Graphic Designer | MAR 2023 – SEP 2023
Junior Graphic Designer | MAR 2021 – MAR 2023
Lead Graphic Designer Freelance | JAN 2020 – JAN 2023
Graphic Designer | MAY 2018 – APR 2020
Graphic Designer + Freelance | APR 2018 – JUN 2019
Graphic Design Intern | MAY 2016 – AUG 2016
Black Twist / Temris Irish Whiskey / Killoury’s Irish Whiskey / Buckley’s Real Estate / Ogham Irish Whiskey / Technological University Dublin / istil38 Vodka / Headon Boxing Academy / Kinsale Shark Awards / Zurich Insurance / Microsoft / Dublin Business School / Médecins Sans Frontières / the Residential Tenancies Board / Nakd / Dublin City Council / Invest NI / Moneybase / Hennessy / Body & Soul / Dublin Gallery Weekend / Hang Dai / Yellow Path / Rag & Blade / The Good Life / Smirnoff / D1 Recordings / Red Light Radio / Drop Everything / House of Hibernia