The identity needed to capture the bold, rebellious energy of skate, streetwear, and graffiti culture, while still respecting the barbershop’s old-school roots and craftsmanship.

The final result was a comprehensive brand world spanning identity design, a capsule merchandise collection, web design, lifestyle and packaging applications, and art direction for a promotional video. The visual language extended into interior and exterior design, creating a cohesive, immersive experience that embodies street culture while remaining rooted in traditional barbering.